We’re a bike shop, a family and

a team of riders, helping folks in La Crosse

explore their passion for cycling.

Our Story
Connecting people through biking

Working together to build the local bike community.

Biking is more than transportation or exercise, it’s a lifestyle.  With group rides and abundant trails in the La Crosse area there is no lack of entertainment or miles to conquer.  Whether you need help with where to ride or are in need of a bike to pedal, we’re here to help.

Bikes We Offer

All new bikes purchased at Smith’s include free annual maintenance, for life.

WaveCel

Are you wearing the safest?

WaveCel is a revolutionary helmet safety tech that’s available exclusively in these Bontrager helmets. Standard foam helmets are designed to protect against direct impacts. But WaveCel accounts for how most cycling accidents actually happen: ungracefully, with twists, turns, and angled impacts. These WaveCel road, mountain, commuter, and e-bike helmets are remarkably effective at preventing concussions caused by common cycling accidents.

Learn more
Ride Across Wisconsin

2019 RAW Ride Training Camp hosted by Smith’s Bike Shop

Join us on Saturday, July 13 and Sunday, July 14 for two days of information and one-on-one coaching designed to give RAW participants a great understanding of the event. Two days of challenging rides designed to simulate the expected challenges of the RAW route.

Learn more
Bike talk, deals & more!

We’re on Facebook

Follow Smith's
1 day ago
Click here to support Whytes' Wedding Wish / Ride For a Reason organized by Tami Plourde

Weddings, bikes, and raising money so more people can ride bikes? We're in! Click here to read about the Whytes' Wedding Wish. They are raising money for Girls Riding Together (GRiT). Celebrate with ... See more

Todd and Julie Whyte are residents of Prairie du Chien, WI. But you'd never know it. They are often supporting numerous events and causes in the La Crosse area, including Beer By Bike Brigade, Pearl ... See more

Bike talk, deals & more!

Log your rides with us on Strava.

Join our team on Strava
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I took my MTB with impossible Elixir disk brakes into Smiths. I cried such a large pool of tears that Ross installed the brake pads I was unable to put on myself, and in about ten minutes

Eddie HaleFacebook Review | Oct 2
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Beautiful shop with FANTASTIC staff. I worked with Erik (owner) and Josh (super nice guy) to find the right bike. I walked in having no idea what I was looking for. I left with a beautiful Trek Neko and confidence knowing I was on the right bike for me.

Jamie BaumannFacebook Review | June 2
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As a person new to road biking I was intimidated by all the things I didn't know, but felt I should know. The staff at Smith's made sure I was geared up with the essentials and answered any seemingly ridiculous questions I had.

Mandy DegenhardtFacebook Review | April 15
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Yesterday I bought my first Trek at this store and I was very pleased with the service. Terry was very knowledgeable, helpful and he went the extra mile for this customer.

Karina Rosenfeld BoyeaFacebook Review | Aug 23
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La Crosse is lucky to have such an amazing Bike Shop. Smith's Bike Shop has always been my "go-to" bike and bike accessory retailer. Eric and his staff are VERY knowledgeable, helpful and friendly; I trust their opinions and suggestions for products.

Jordana Stegemeyer-SnyderFacebook Review | May 19
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Awesome shop and great people! Eric helped me find my new ride and it was a great experience. Will be shopping there again.

Jared ShimonFacebook Review | April 12
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I knew absolutely nothing about bikes but with the help of the wonderful staff I left with a bike that I believe was the perfect choice for me. Not only did they really listen to what I thought I wanted in a bike but they made recommendations to me with out being pushy.

Heather Bailey WallinFacebook Review - July 30
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These guys are amazing, they always take good care of my vintage schwinn and have been great at helping me order the correct parts.

Gayle Sadie Anne PetersenFacebook Review | Jan 21
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We've bought many bikes and accessories there over the years. They are always very helpful and knowledgeable. I would highly recommend Smith's!

Jill RavenFacebook Review | July 2

Lets talk bikes! (608) 784-1175

About Us