We’re a bike shop, a family and

a team of riders, helping folks in La Crosse

explore their passion for cycling.

Our Story
Connecting people through biking

Working together to build the local bike community.

Biking is more than transportation or exercise, it’s a lifestyle.  With group rides and abundant trails in the La Crosse area there is no lack of entertainment or miles to conquer.  Whether you need help with where to ride or are in need of a bike to pedal, we’re here to help.

Bikes We Offer

All new bikes purchased at Smith’s include free annual maintenance, for life.

Want to customize your ride?

Try Project One.

Project One ICON is a collection of premium, bespoke paint schemes that represent the highest level of artistry in custom bicycles. These designs are more than colors that stand out; they’re filled with texture, depth, and mood. Each ICON paint scheme showcases a mastery of brush and paint, reflecting the passion that the most experienced Project One artists bring to their craft.

Bike talk, deals & more!

We’re on Facebook

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2 weeks ago

Trek Travel just released new bike tours for 2019. Who wants to go on a trip with us next year? Watch out for our in-store Trek Travel discussion later this fall. Check out the new trips that were ... See more

Bike talk, deals & more!

Log your rides with us on Strava.

Join our team on Strava
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I took my MTB with impossible Elixir disk brakes into Smiths. I cried such a large pool of tears that Ross installed the brake pads I was unable to put on myself, and in about ten minutes

Eddie HaleFacebook Review | Oct 2
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Beautiful shop with FANTASTIC staff. I worked with Erik (owner) and Josh (super nice guy) to find the right bike. I walked in having no idea what I was looking for. I left with a beautiful Trek Neko and confidence knowing I was on the right bike for me.

Jamie BaumannFacebook Review | June 2
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As a person new to road biking I was intimidated by all the things I didn't know, but felt I should know. The staff at Smith's made sure I was geared up with the essentials and answered any seemingly ridiculous questions I had.

Mandy DegenhardtFacebook Review | April 15
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Yesterday I bought my first Trek at this store and I was very pleased with the service. Terry was very knowledgeable, helpful and he went the extra mile for this customer.

Karina Rosenfeld BoyeaFacebook Review | Aug 23
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La Crosse is lucky to have such an amazing Bike Shop. Smith's Bike Shop has always been my "go-to" bike and bike accessory retailer. Eric and his staff are VERY knowledgeable, helpful and friendly; I trust their opinions and suggestions for products.

Jordana Stegemeyer-SnyderFacebook Review | May 19
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Awesome shop and great people! Eric helped me find my new ride and it was a great experience. Will be shopping there again.

Jared ShimonFacebook Review | April 12
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I knew absolutely nothing about bikes but with the help of the wonderful staff I left with a bike that I believe was the perfect choice for me. Not only did they really listen to what I thought I wanted in a bike but they made recommendations to me with out being pushy.

Heather Bailey WallinFacebook Review - July 30
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These guys are amazing, they always take good care of my vintage schwinn and have been great at helping me order the correct parts.

Gayle Sadie Anne PetersenFacebook Review | Jan 21
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We've bought many bikes and accessories there over the years. They are always very helpful and knowledgeable. I would highly recommend Smith's!

Jill RavenFacebook Review | July 2

Lets talk bikes! (608) 784-1175

About Us