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We’re a bike shop, a family and

a community of riders, helping folks in

La Crosse explore their passion for cycling.

Connecting people through biking

Working together to build the local bike community.

Biking is more than transportation or exercise, it’s a lifestyle.  With group rides and abundant trails in the La Crosse area there is no lack of entertainment or miles to conquer.  Whether you need help with where to ride or are in need of a bike to pedal, we’re here to help.

All new bikes purchased at Smith’s include free annual Winter Tune-ups, for life.

#crushthebabyyoda

Baby Yoda Trail Challenge

Calling all kids and teens (17 and under) to tackle the Baby Yoda loop via foot or bike.

Details Here!
#GoByBike

What is #GoByBike?

If this year has taught us anything, it’s that the fate of our world is linked to the actions of its inhabitants—and that we CAN come together for the greater good. Collective action makes a world of difference. So today, we’re asking you to join thousands of fellow riders in simple, meaningful climate action for the good of our people and planet.

Choose your bike for one or more trips each week and tag a photo of your ride with #GoByBike to inspire a cultural movement.

Open with Guidelines

Dear Cycling Family,
We are happy to inform you that we did not have a case of COVID-19 at the shop. All employees have tested negative. Thank you for your patience as we made sure our shop was safe for our customers and employees.
The shop will re-open tomorrow, July 1. For everyone’ s safety, we will follow COVID practices and enforce social distancing within the bike shop. When you come into the shop, we are requesting that you wait for a staff member to assist you before entering. We have marked boxes on the ground for your group to wait in until a staff member is available.
We will continue to require the use of hand sanitizer and we ask that you wear a mask to protect everyone else around you. If you choose not to wear a mask, we will ask you to stay in a socially distanced box near the entryway for the duration of your visit. We will do our best to help all customers as timely as possible.
~Erik and Randi
COVID-19

Cleaning and Disinfecting

Our employees continue to clean and disinfect all shared surfaces hourly, including doors, handles, bikes, phones, keyboards, credit card terminals, etc. Employees are also washing their hands upon entering work and at regular intervals throughout the day, including after each bike repair and after handling cash.
Please use caution when entering the shop as we are mopping the floor several times a day and the sealed concrete can be slippery. Caution signs are being placed as a reminder.
Our infant/toddler play area is still removed and will not be available until further guidance is given. We cleaned all surfaces before storing it and will be re-cleaning everything when we put it back out.
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See what we’re talking about on Social Media

5 days ago

We will be closed on 𝐅𝐫𝐢𝐝𝐚𝐲, 𝐒𝐞𝐩𝐭𝐞𝐦𝐛𝐞𝐫 𝟐𝟓 and 𝐒𝐚𝐭𝐮𝐫𝐝𝐚𝐲, 𝐒𝐞𝐩𝐭𝐞𝐦𝐛𝐞𝐫 𝟐𝟔 for staff training. ... See more

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Log your rides with us on Strava.

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I took my MTB with impossible Elixir disk brakes into Smiths. I cried such a large pool of tears that Ross installed the brake pads I was unable to put on myself, and in about ten minutes

Eddie HaleFacebook Review | Oct 2

Beautiful shop with FANTASTIC staff. I worked with Erik (owner) and Josh (super nice guy) to find the right bike. I walked in having no idea what I was looking for. I left with a beautiful Trek Neko and confidence knowing I was on the right bike for me.

Jamie BaumannFacebook Review | June 2

As a person new to road biking I was intimidated by all the things I didn't know, but felt I should know. The staff at Smith's made sure I was geared up with the essentials and answered any seemingly ridiculous questions I had.

Mandy DegenhardtFacebook Review | April 15

Yesterday I bought my first Trek at this store and I was very pleased with the service. Terry was very knowledgeable, helpful and he went the extra mile for this customer.

Karina Rosenfeld BoyeaFacebook Review | Aug 23

La Crosse is lucky to have such an amazing Bike Shop. Smith's Bike Shop has always been my "go-to" bike and bike accessory retailer. Eric and his staff are VERY knowledgeable, helpful and friendly; I trust their opinions and suggestions for products.

Jordana Stegemeyer-SnyderFacebook Review | May 19

Awesome shop and great people! Eric helped me find my new ride and it was a great experience. Will be shopping there again.

Jared ShimonFacebook Review | April 12

I knew absolutely nothing about bikes but with the help of the wonderful staff I left with a bike that I believe was the perfect choice for me. Not only did they really listen to what I thought I wanted in a bike but they made recommendations to me with out being pushy.

Heather Bailey WallinFacebook Review - July 30

These guys are amazing, they always take good care of my vintage schwinn and have been great at helping me order the correct parts.

Gayle Sadie Anne PetersenFacebook Review | Jan 21

We've bought many bikes and accessories there over the years. They are always very helpful and knowledgeable. I would highly recommend Smith's!

Jill RavenFacebook Review | July 2

The staff is always awesome and friendly. I recently got fitted and it was a great experience with valuable information and tips that I will certainly be applying to future rides. I will continue to bring my business here and I encourage others to do the same. My favorite part of the experience though was being a bystander to watching a father take his daughter shopping for what I'm guessing was her first bike. It was very touching and I hope to have a similar experience wth my future children.

Lloyd McKinneyFacebook Review | Mar 06

Lets talk bikes! (608) 784-1175