We’re a bike shop, a family and

a team of riders, helping folks in La Crosse

explore their passion for cycling.

Connecting people through biking

Working together to build the local bike community.

Biking is more than transportation or exercise, it’s a lifestyle.  With group rides and abundant trails in the La Crosse area there is no lack of entertainment or miles to conquer.  Whether you need help with where to ride or are in need of a bike to pedal, we’re here to help.

All new bikes purchased at Smith’s include free annual maintenance, for life.

Tostin and Randi are turning 40!

Over the Hill and
Through the Woods

Bring in a non-perishable food donation from Thursday, December 12 (Tostin’s birthday) to Saturday, December 14 and receive a mystery discount between 20-40%.

Then, join us on Saturday, December 14 at 4:30 as we ride our bikes to drop off the food donations and ride through the Rotary Lights. Anyone who wants to continue the ride to Grounded Patio Cafe will receive a complimentary small hot chocolate.

Your mystery discount will be valid through Monday, December 23 (Randi’s birthday).

The fine print: One mystery discount per customer per day. You may bring in food donations multiple days to receive another mystery discount. No stacking of discounts. Discounts valid on regular priced items or in lieu of a sale price.

Have a busy schedule? Don’t want to load up your bike in the cold and snow?

Let us do it for you. Send us your information, we’ll schedule a time to pick up your bike, and we’ll drop it off when it’s done.

Learn More
Wanna have some fun?

Join us for our Interactive Mannequin Rides!

Be a part of our live window displays for our first annual indoor trainer riding series. This is a fun event for all abilities. Ride a pre-determined Zwift course, pose for spectators passing by outside, race someone in the opposite window, and get your named put in a drawing for a chance to win a Cycleops H2 Direct Drive Indoor Trainer.

Bring your bike and we’ll set you up. Don’t have a bike? Contact us and we’ll make arrangements.

Grab your spot
Join us at Rock and Ride and 

Take Smith’s Women’s Rides Right Into Winter!

Join us every other Monday (plus Nov 4th for Rock and Ride’s open house) for Smith’s Women’s Ride INSIDE at Rock and Ride! Not sure if this ride is for you? Don’t worry, it IS! Ride at your own pace (it’s obviously no drop), gab with the girls, and race the person next to you up the next hill. Whatever you want to do, YOU do YOU.

Bike talk, deals & more!

See what we’re talking about on Social Media

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Design your dream ride

Visit us Jan 2 - 31 to build your dream bike through Trek’s Project One program. We’ll cover $500 of the total cost. Some exclusions apply.

Stop in Jan 2 - 31 to save big on your dream bike

Bike talk, deals & more!

Log your rides with us on Strava.

Join our team on Strava

I took my MTB with impossible Elixir disk brakes into Smiths. I cried such a large pool of tears that Ross installed the brake pads I was unable to put on myself, and in about ten minutes

Eddie HaleFacebook Review | Oct 2

Beautiful shop with FANTASTIC staff. I worked with Erik (owner) and Josh (super nice guy) to find the right bike. I walked in having no idea what I was looking for. I left with a beautiful Trek Neko and confidence knowing I was on the right bike for me.

Jamie BaumannFacebook Review | June 2

As a person new to road biking I was intimidated by all the things I didn't know, but felt I should know. The staff at Smith's made sure I was geared up with the essentials and answered any seemingly ridiculous questions I had.

Mandy DegenhardtFacebook Review | April 15

Yesterday I bought my first Trek at this store and I was very pleased with the service. Terry was very knowledgeable, helpful and he went the extra mile for this customer.

Karina Rosenfeld BoyeaFacebook Review | Aug 23

La Crosse is lucky to have such an amazing Bike Shop. Smith's Bike Shop has always been my "go-to" bike and bike accessory retailer. Eric and his staff are VERY knowledgeable, helpful and friendly; I trust their opinions and suggestions for products.

Jordana Stegemeyer-SnyderFacebook Review | May 19

Awesome shop and great people! Eric helped me find my new ride and it was a great experience. Will be shopping there again.

Jared ShimonFacebook Review | April 12

I knew absolutely nothing about bikes but with the help of the wonderful staff I left with a bike that I believe was the perfect choice for me. Not only did they really listen to what I thought I wanted in a bike but they made recommendations to me with out being pushy.

Heather Bailey WallinFacebook Review - July 30

These guys are amazing, they always take good care of my vintage schwinn and have been great at helping me order the correct parts.

Gayle Sadie Anne PetersenFacebook Review | Jan 21

We've bought many bikes and accessories there over the years. They are always very helpful and knowledgeable. I would highly recommend Smith's!

Jill RavenFacebook Review | July 2

Lets talk bikes! (608) 784-1175