All new bikes purchased at Smith’s include free annual maintenance, for life.
The Biggest Sale of the Year
Trekfest runs April 4-15.
All Trek and Electra bikes are on sale:
– $25 off bikes $0–$299
– $50 off bikes $300–$999
– $100 off bikes $1000–$1999
– $200 off bikes $2000–$3999
– $400 off bikes $4000 and over
Plus, come in for 20% off all Bontrager parts and accessories. Take advantage of Trek financing options, including 12 months no interest.
Are you wearing the safest?
WaveCel is a revolutionary helmet safety tech that’s available exclusively in these Bontrager helmets. Standard foam helmets are designed to protect against direct impacts. But WaveCel accounts for how most cycling accidents actually happen: ungracefully, with twists, turns, and angled impacts. These WaveCel road, mountain, commuter, and e-bike helmets are remarkably effective at preventing concussions caused by common cycling accidents.
Ride Across Wisconsin
2019 RAW Ride Training Camp hosted by Smith’s Bike Shop
Join us on Saturday, July 13 and Sunday, July 14 for two days of information and one-on-one coaching designed to give RAW participants a great understanding of the event. Two days of challenging rides designed to simulate the expected challenges of the RAW route.
I took my MTB with impossible Elixir disk brakes into Smiths. I cried such a large pool of tears that Ross installed the brake pads I was unable to put on myself, and in about ten minutesEddie HaleFacebook Review | Oct 2
Beautiful shop with FANTASTIC staff. I worked with Erik (owner) and Josh (super nice guy) to find the right bike. I walked in having no idea what I was looking for. I left with a beautiful Trek Neko and confidence knowing I was on the right bike for me.Jamie BaumannFacebook Review | June 2
As a person new to road biking I was intimidated by all the things I didn't know, but felt I should know. The staff at Smith's made sure I was geared up with the essentials and answered any seemingly ridiculous questions I had.Mandy DegenhardtFacebook Review | April 15
Yesterday I bought my first Trek at this store and I was very pleased with the service. Terry was very knowledgeable, helpful and he went the extra mile for this customer.Karina Rosenfeld BoyeaFacebook Review | Aug 23
La Crosse is lucky to have such an amazing Bike Shop. Smith's Bike Shop has always been my "go-to" bike and bike accessory retailer. Eric and his staff are VERY knowledgeable, helpful and friendly; I trust their opinions and suggestions for products.Jordana Stegemeyer-SnyderFacebook Review | May 19
Awesome shop and great people! Eric helped me find my new ride and it was a great experience. Will be shopping there again.Jared ShimonFacebook Review | April 12
I knew absolutely nothing about bikes but with the help of the wonderful staff I left with a bike that I believe was the perfect choice for me. Not only did they really listen to what I thought I wanted in a bike but they made recommendations to me with out being pushy.Heather Bailey WallinFacebook Review - July 30
These guys are amazing, they always take good care of my vintage schwinn and have been great at helping me order the correct parts.Gayle Sadie Anne PetersenFacebook Review | Jan 21
We've bought many bikes and accessories there over the years. They are always very helpful and knowledgeable. I would highly recommend Smith's!Jill RavenFacebook Review | July 2