We’re a bike shop, a family and
a team of riders, helping folks in La Crosse
explore their passion for cycling.
Biking is more than transportation or exercise, it’s a lifestyle. With group rides and abundant trails in the La Crosse area there is no lack of entertainment or miles to conquer. Whether you need help with where to ride or are in need of a bike to pedal, we’re here to help.
Bikes We Offer
All new bikes purchased at Smith’s include free annual maintenance, for life.
The Biggest Sale of the Year
TREKFEST
Trekfest runs April 4-15.
All Trek and Electra bikes are on sale:
– $25 off bikes $0–$299
– $50 off bikes $300–$999
– $100 off bikes $1000–$1999
– $200 off bikes $2000–$3999
– $400 off bikes $4000 and over
Plus, come in for 20% off all Bontrager parts and accessories. Take advantage of Trek financing options, including 12 months no interest.
WaveCel
Are you wearing the safest?
WaveCel is a revolutionary helmet safety tech that’s available exclusively in these Bontrager helmets. Standard foam helmets are designed to protect against direct impacts. But WaveCel accounts for how most cycling accidents actually happen: ungracefully, with twists, turns, and angled impacts. These WaveCel road, mountain, commuter, and e-bike helmets are remarkably effective at preventing concussions caused by common cycling accidents.
Ride Across Wisconsin
2019 RAW Ride Training Camp hosted by Smith’s Bike Shop
Join us on Saturday, July 13 and Sunday, July 14 for two days of information and one-on-one coaching designed to give RAW participants a great understanding of the event. Two days of challenging rides designed to simulate the expected challenges of the RAW route.