We are outdoor enthusiasts, community members, cyclists and a family of bike lovers here to help you further your passion for pedaling.
Smith’s Bike Shop opened in 1895 in La Crosse, WI. In 2002, after just over 100 years in business, Smith’s moved to it’s current location on 7th St.
”We love connecting with the biking community and supporting anything to do with bicycles. To put it simply, we love bikes.
Randi PueschnerCo-Owner
Meet The Pueschners
When we’re not at the store, Erik can usually be found up at the Human Powered Trails (HPT) on one of his mountain bikes (unless he’s watching Star Wars). He can also be seen tearing up the pump track, on a long road ride, or on his fat bike in the snow. Randi likes to run errands on her e-bike, go for a road ride, or ride her fat bike through the HPT trails.
Our son, Ethan, commutes by bike and can be found mountain biking from time to time. Our daughter, Rey, is learning to ride a balance bike and loves to play around at the pump track with all of her friends.
The Smith's Team
Our team is a melting pot of personalities and interests but they all share one common thread; helping people get out and ride bicycles.
Certifications: Trek Guide, Bike Fitter, Trail Building Crew Leader
Types of Riding: Road, Mountain, Winter Fat Biking, Commuting, Gravel, 8-man Navigator, Family Rides, Beer by Bike Brigade
I started riding as a kid, jumping make shift jumps in my front yard. I started racing BMX in 8th grade and continued for 12 years (my poor mother). In 1997, I started working at Smith’s Cycling and Fitness. Shortly after that, I started racing mountain bikes, almost exclusively on a single speed. To get faster at mountain biking, I started riding road bikes and I haven’t stopped since. If I’m not working at the shop, I’m on my bike….I’m basically living the dream of an 8th grader.
Certifications: Trek Guide
Types of Riding: Road, Mountain, Winter Fat Biking, Commuting, Beer by Bike Brigade
I lead bicycle advocacy for the shop as the president of ORA Trails, as a member of the Bike/Pedestrian committee for the city of La Crosse, and as a board member for the Wisconsin Bike Fed. My goal is to help make trails more accessible for all community members, grow the bicycling and pedestrian infrastructure in this area, and help bring in more tourism.
I love to help beginner cyclists find their love for biking, whether it’s leading road bike rides, coaching mountain bike rides, or teaching young kids to ride for the first time. You can often find me around the community manning valet bike corrals for Moon Tunes and Fourth Fridays, raising money for local causes with Beer by Bike Brigade, leading out races, volunteering at local events, and organizing events such as Cranksgiving.
Types of Riding: Balance Bike, Pedal Bike, Yuba Cargo Bike Passenger
Daddy, watch this!
Certifications: Trek Guide, Trek Certified Service Expert Technician, Certified Bosch Technician
Types of Riding: Road, Mountain, Commuting, Winter Fat Biking, Gravel, 8-man Braker, Beer by Bike Brigade
I’ve been riding bikes since I was 5 years old (in my trusty cowboy boots). I really wanted a BMX bike and my parents brought home a used girl’s, blue Schwinn from the old Smith’s Bike Shop. It had flowers on the banana seat and chain guard. After that, I was hooked!
Certifications: Trek Guide, Bike Fitter
Types of Riding: Road, Mountain, Commuting, Gravel, Slow Movement, 3-Speed, Beer by Bike Brigade
Certifications: Trek Guide, Certified Bosch Technician
Types of Riding: Road, Mountain, Winter Fat Tire Biking
I have been mountain bike riding for the past 20+ years, winter fat tire riding for 8+ years and road riding for 3. I enjoy all aspects of being outdoors. Taking in the beauty of the Coulee Region is beyond words.
Once retiring from Law Enforcement, I was fortunate to become a part of the Smith’s family. Working here at Smith’s has opened and enhanced all aspects of my bike riding. Come into Smith’s and let us do the same for you from service, sales and hospitality. We would love to see you!
Certifications: Trek Guide
Types of Riding: Commuting, Mountain Biking, and Bikepacking
Certifications: Trek Guide
Types of Riding: Road, Gravel, Commuting, Triathlon
Funny enough, I grew up by the original Trek over in Waterloo, WI. It just took me twenty years to get into cycling. As I was attending school at UW La Crosse I fell in love with the natural beauty of the region, and biking allowed me to explore all of it. One day I stopped into Smith’s to pick up a new helmet and started chatting with the head honcho himself, and the rest was history from that day.
Certifications: Trek Guide, Zwift Expert
Types of Riding: Road, Winter Fat Biking, some off-road
I stopped running around 2000 when my knees spoke to me and said, “Stop! You're killing us!” I wanted to continue to exercise and my son suggested I stop at Smith’s and check out a bike. I hadn’t ridden in a number of years but thought, “What the heck.” Everything changed on May 11, 2001 when I stopped and bought a Trek 7500. I was hooked. Within a year I added a 5200 Road Bike, and then a 6000 Mountain bike. Cycling is more than exercise, it is my inner peace to ride for no other reason than to ride for the simple joy of it.
I was so fortunate to start at Smith’s in 2011 after retiring from teaching and could not have found a better place or people to work with. Come into the shop and you will receive the best service and hospitably, like an old friend.
I started doing a little racing a couple of years back, first with the Senior Olympics and last year with WISport. I have been lucky enough to qualify for the National Senor Olympics three times.
.
Certifications: Trek Guide
Types of Riding:All of them!
Since hopping on my first bike at age 5, I’ve been pedal-powered ever since. I’ll ride just about anything with two wheels—road, mountain, gravel, you name it. Some people say variety is the spice of life; I say it’s the number of bikes in your garage. I do a bit of running, but mostly to remind myself why I prefer wheels! When I’m not at Smith’s Bike Shop, you’ll probably catch me out there somewhere, chasing a trail, a road, or maybe taking the long way to school.
Certifications: Trek Guide
Types of Riding:
Certifications: Trek Guide
Types of Riding:Road, Mountain, Gravel, & Family Rides.
After playing competitive golf for 2 decades, I put away the clubs and bought a bike. Following a number of taco Tuesday rides and RAGBRAI, I was sold on cycling.
Certifications: Trek Guide
Types of Riding:
Certifications: Trek Guide
Types of Riding:
Certifications: Trek Guide
Types of Riding: Road riding, Gravel, Mountain Bike, Commuting, Family rides
I love riding bikes. I started with a small triathlon and ended up riding all the bikes in all the events. I'm happy to ride around town and across the state.
Certifications: Trek Guide, NICA High School Mountain Bike Coach, Fully-Certified Teacher!
Types of Riding: Mountain, Road, Commuting, Fat Biking, Gravel, Beer by Bike Brigade, and Moon-Tuner
I started riding bikes as a kid to get around town with friends, but then I found out how much fun speeding through the woods on two wheels can be! Always having been active in several sports, I fell in love with cycling when I first hit dirt on the Human Powered Trails in 2006. From mountain biking, I started to road bike in order to gain more fitness, and then I got into all types of riding so I could spin all-year long, yes, including in the snow! If I am not on my bike, you will find me either in my classroom, coaching, hiking, or hanging out with family and friends.
Certifications: Trek Guide, Registered Nurse
Types of Riding: Road, Mountain, Commuting, Gravel, Beer by Bike Brigade
In 2007 I found myself weighing in at 265 pounds and smoking a pack of cigarettes per day for the past 8 years. I wanted to get healthier and it just so happened that my roommate at the time had won a Trek 4300. Shortly after I acquired the bike from him and fell in love with mountain biking, starting with excruciating 5 mile rides. It has since captivated my whole life and keeps me focused on accomplishing my next goal, whatever that may be. Cycling has not only provided me with a much happier, healthier life; but also a group of friends whom I would consider family. My favorite part of working at Smiths is helping people have the best experience that they can have on a bicycle.
Certifications: Trek Guide, Advanced Practice Social Worker
Types of Riding: Road, Mountain, Family Rides/Trails, BBBB
I started riding after having children to get back in shape. My husband had started riding a few years before me and had encouraged me to start. Biking has changed my life and my family's lives. Because of biking, we have developed new friendships, become more involved in our community, and maintained our health. It's pretty amazing! I strongly encourage women to give it a try. There are so many different types of bikes that lead to different opportunities.
Certifications: Trek Guide, Certified Bad @$$
Types of Riding: Winter Fat Biking, Road, Mountain, Commuting, Gravel, Bike Packing
I've been riding bikes since I was a kid, and racing and wrenching since the 90's. I enjoy the solitude and challenge of long-distance rides; as well as the camaraderie and making new friends on local group rides.
“A bicycle ride around the world begins with a single pedal stroke.” ~ Scott Stoll.
Certifications: Trek Ninja
Types of riding: road, mountain, and spin classes (during winter)
Instead of making New Year's resolutions, I set annual cycling goals - they're much more fun!
Smith's Values
BE KIND
- Enjoyable customer experiences
- Respect the trails and other riders
- Smiles are free
CUSTOMER SERVICE
- Go the extra mile
- No stupid questions
- Always find a solution
BE ACTIVE
- Community involvement
- Trail building
- Local events
FAMILY ATMOSPHERE
- More than a team
- Encouragement
- Have fun
